Climate Conversations at MoMA
Visual Identity & Website
Identity
UX/UI
Development
Climate Conversations: Art Institutions & Resilience is a one day symposium held at MoMA focused on driving environmental responsibility across the arts sector. Speakers include Tino Sehgal (Artist), Glenn Lowry (Director, MoMA) and Frances Morris (Former Director, Tate Modern).
Theo and I were tasked with creating a compelling visual identity that would encompass signage, both physical and digital, in addition to a website, social media templates, invitations and presentation slides.
Year
2025
Sector
Arts, Sustainability
Agency
Client
Role
Contributors
Theo Ford, Designer
Given that the event focused on sustainability we tried to keep printing to a minimum, and leverage existing components that MoMA had. This lead to us focus on a digital first solution using animation and vibrant blue that worked well on screen.
The typeface used is Neue Haas Grotesk by Commercial type, most notably used on Bloomberg Businessweek. We felt like this offered a distinctly American tone of modernist sans-serif which felt fitting given the context.
