Strava
Partners Microsites
Motion
UX/UI
Design System
Strava’s B2B and Partnerships sites weren’t doing justice to the brand’s vibrancy. The challenge was to inject motion and flexibility into the platforms, enabling marketing and partnerships teams to tell compelling product and partner stories without the friction of custom builds each time.
Year
2025
Sector
Sports, Technology
Agency
Bureau for Visual Affairs
Client
Role
The partnerships and B2B landing sites were upgraded to better reflect Strava’s sense of movement and energy, while introducing a more flexible system for storytelling. The work centred on strengthening the existing design system, where typography, colour, and motion were refined to create a more cohesive and scalable foundation.
Configurable colour themes were introduced, allowing modules to be adapted across different partners and campaigns while remaining consistent with the Strava brand. A new typographic motion system was designed for landing pages and large statements, bringing rhythm and emphasis to key messages in a way that felt purposeful rather than decorative.
Motion was embedded throughout the experience. Micro-interactions were designed to add tactility and responsiveness, while a suite of UI animations was created to clearly communicate product flows, sponsored challenges, and partner integrations.
A central outcome of the project was the introduction of a “walk-through” storytelling module. This component allows up imagery and animations to be sequenced into structured narratives. Complex product stories, such as the lifecycle of a sponsored challenge, can be presented as clear, progressive journeys, from discovery through to participation and impact.
The resulting system enables expressive, movement-led storytelling while remaining modular and easy to maintain.
